Mattel sells branded NFT collectibles (Hot Wheels Garage, Barbie BBxBarbie series) through the Mattel Creations storefront. Buyers pay with credit card; collectibles are minted on Flow Cadence and revenue is recognized as primary sale revenue, with optional secondary-market royalties.

Mattel Creations is Mattel's NFT marketplace on the Flow blockchain, offering officially licensed digital collectibles tied to franchises like Hot Wheels and Barbie.

Mattel is a Nasdaq-listed multinational toy manufacturing company (NASDAQ: MAT) headquartered in El Segundo, California, owner of franchises including Hot Wheels, Barbie, and Fisher-Price. Mattel partners with OnChain Studios and Dapper Labs to publish digital collectibles on Flow.