Mattel Creations

Mattel Creations is Mattel's NFT marketplace on the Flow blockchain, offering officially licensed digital collectibles tied to franchises like Hot Wheels and Barbie.

Mattel sells branded NFT collectibles (Hot Wheels Garage, Barbie BBxBarbie series) through the Mattel Creations storefront. Buyers pay with credit card; collectibles are minted on Flow Cadence and revenue is recognized as primary sale revenue, with optional secondary-market royalties.

Mattel is a Nasdaq-listed multinational toy manufacturing company (NASDAQ: MAT) headquartered in El Segundo, California, owner of franchises including Hot Wheels, Barbie, and Fisher-Price. Mattel partners with OnChain Studios and Dapper Labs to publish digital collectibles on Flow.