Ticketmaster mints NFTs for event organizers before, during, and after live events as digital keepsakes and uses NFT-gating to grant token holders priority ticket access and special offers; revenue comes from ticket sales, with NFT issuance acting as a fan-engagement and loyalty layer.

Ticketmaster is an NFT-issuing event ticket platform on the Flow blockchain — over 5 million NFTs minted — offering NFT-gated ticket sales and digital collectible ticket stubs for events worldwide.

Ticketmaster is a Live Nation subsidiary (NYSE: LYV) that operates the largest event ticketing platform in the United States, partnered with Dapper Labs to issue NFT-based event tickets on Flow.