Live Nation issues free Live Stubs NFTs to ticket buyers as collectible memorabilia, with no direct revenue. Indirect monetization comes via fan engagement, secondary trade royalties on Livenation.com, and tour-marketing value rather than primary mint fees.

Live Stubs is Live Nation's program for issuing free, collectible NFT ticket stubs on the Flow blockchain that mirror the section, row, and seat of each ticket purchased.

Live Nation is a NYSE-listed live-events and ticketing company (NYSE: LYV) and the parent of Ticketmaster. Live Nation partners with Dapper Labs to issue NFT-based ticket stubs (Live Stubs) on Flow.