Franklin Templeton operates by deploying traditional investment management expertise combined with blockchain technology, utilizing on-chain fund tokenization and smart contracts to create regulated digital asset products. Their business model centers on providing institutional clients with compliant access to digital assets while maintaining fiduciary standards, generating revenue through management fees on their blockchain-integrated investment vehicles.

The organization provides institutional-grade digital asset investment solutions, including tokenized money market funds and blockchain-based financial products. They focus on bridging traditional finance with decentralized technologies, offering regulated digital asset management services and pioneering on-chain fund structures that leverage blockchain infrastructure for enhanced transparency and efficiency.

Franklin Templeton is a global investment management firm with over 70 years of experience that has expanded into digital assets and blockchain technology through its dedicated digital assets division.