Creators & users sell NFTs on Immutable. They receive royalties from secondary sales (supply-side fees).

Immutable is a platform for building web3 games on Ethereum. Immutable was founded by James Ferguson, Robbie Ferguson, Alex Connolly, and launched in 2018.

IMX holders own and govern the protocol. They currently take a cut of the total transaction fees paid by buyers (revenue). Immutable's investors include ParaFi Capital, GameStop Digital Ventures, Fabric Ventures, etc.