Creators create and sell NFTs on Zora. They receive a cut of the primary sales (supply-side fees).

Zora is a non-custodial NFT minting protocol built on Ethereum and launched in 2021.

Team and investors own and govern the protocol. They currently take a cut the primary sales paid by collectors (revenue).

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NFT marketplaces

Zora

# Zora Active users (daily) Methodology

## 1. Overview

Daily active users (DAU) for Zora measures the number of unique wallet addresses that interact with Zora's NFT marketplace on any given day. This metric captures both NFT minting activity (users purchasing or receiving NFTs) and creation activity (users deploying new NFT collections or drops). The calculation aggregates distinct user addresses from blockchain events across Ethereum, Optimism, and Base networks, providing a comprehensive view of daily user engagement with Zora's multi-chain NFT ecosystem.

## 2. Data sources

The calculation relies on parsed blockchain events from Zora's smart contracts deployed across multiple networks:

- **Zora marketplace events**: Parsed contract events from Zora's NFT marketplace infrastructure across Ethereum, Optimism, and Base
- **Sale events**: `Sale` events from `721Drop` contracts capturing NFT minting transactions
- **Purchase events**: `Purchased` events from `1155` contracts for ERC-1155 NFT acquisitions  
- **Creation events**: `CreatedDrop` events from various factory contracts (`Factory721`, `NFTCreator`) when users deploy new NFT collections
- **Setup events**: `SetupNewContract` events from factory contracts (`Factory1155`, `Creator1155Factory`) for new contract deployments
- **Transaction metadata**: Block timestamps and transaction hashes for temporal tracking

## 3. Step-by-step calculation

### Component A: User interaction extraction

- **Purpose**: Identify all user addresses that interact with Zora contracts and classify their activity type
- **Logic**: Extract user addresses from specific Zora contract events across three blockchains. For minting activities, capture the recipient address from `Sale` events using the `to` parameter and the sender address from `Purchased` events using the `sender` parameter, classifying both as 'Minter' user types. For creation activities, extract the creator address from `CreatedDrop` and `SetupNewContract` events using the `creator` parameter, classifying these as 'Drop Creator' user types. Each interaction includes the block timestamp, transaction hash, and chain identifier.
- **Key fields**: `block_timestamp` for temporal analysis, `transaction_hash` for transaction tracking, `chain` for multi-chain support, `user_type` for activity classification, `user_address` containing the wallet address

### Component B: Daily aggregation and deduplication  

- **Purpose**: Group user interactions by day and count distinct active users
- **Logic**: Truncate block timestamps to day boundaries to create daily time buckets. Group all user interactions by the truncated timestamp, chain, and user type. Apply distinct counting to user addresses to ensure each unique wallet address is counted only once per day, regardless of how many transactions they performed. Preserve metadata fields including market sector ('nfts'), business segment ('marketplace'), and user type classifications.
- **Key fields**: `timestamp` truncated to day granularity, `user_dau` representing the distinct user address count, metadata fields for categorization

### Final aggregation

- **Combining components**: The user interaction data flows directly from the extraction layer to daily aggregation without additional joins, as all necessary information is captured in the initial event parsing
- **Time boundaries**: Daily boundaries are established by truncating block timestamps to day precision, ensuring users are counted within consistent 24-hour periods based on blockchain time
- **Chain filtering**: Apply chain availability filters to exclude any unsupported or inactive blockchain networks from the final metric
- **Final calculation**: The result provides distinct wallet addresses per day, segmented by chain and user type, representing the daily active user count for Zora's NFT marketplace across its multi-chain deployment

*This methodology was automatically generated by Token Terminal's methodology analyzer.*

Unique revenue-generating users over a fixed 24-hour window.

ZoraZORA

Active users (daily)

Active users (daily)

Competitive landscape

Chain breakdown