Creators & users sell NFTs on XOXNO. They receive royalties from secondary sales (supply-side fees).

XOXNO is a non-custodial NFT marketplace protocol built on MultiversX. XOXNO was founded by Mihai Eremia and launched in 2021.

XOXNO team owns and governs the protocol. They currently take a cut of the total transaction fees paid by buyers (revenue).

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NFT marketplaces

XOXNO

# XOXNO Active users (daily) Methodology

## 1. Overview

XOXNO daily active users (DAU) measures the number of unique users who interact with the XOXNO NFT marketplace on the Elrond (MultiversX) blockchain each day. This metric tracks trader activity on the platform and provides insights into user engagement and platform adoption. The calculation uses data scraped directly from XOXNO's platform or blockchain interactions to identify unique daily users classified as traders.

## 2. Data sources

The methodology relies on the following data sources:
- **XOXNO platform activity data**: Daily unique user counts scraped from the XOXNO NFT marketplace platform
- **External scraper system**: Automated data collection system that monitors XOXNO user activity and calculates daily unique user metrics  
- **Elrond blockchain data**: On-chain transaction and interaction data from the Elrond (MultiversX) network related to XOXNO marketplace activities
- **Platform interaction logs**: User engagement data from XOXNO marketplace operations including trading, browsing, and transaction activities

## 3. Step-by-step calculation

### Component A: Raw user data extraction
- **Purpose**: Extract daily unique user counts from the XOXNO scraper data source
- **Logic**: The system retrieves daily snapshots of unique user activity from scraped XOXNO data. Each record contains a timestamp and the count of unique users active on that day. All users are classified as `Trader` type since they represent marketplace participants. The blockchain is identified as `elrond` (MultiversX network) and the timestamp grain is set to `day` for daily aggregation.
- **Key fields**: `timestamp` for the daily date, `unique_users` containing the count of unique daily active users, hardcoded `user_type` as `Trader`, and `chain` as `elrond`

### Component B: Dimensional breakdown creation
- **Purpose**: Create multiple dimensional views of the DAU data for different analysis perspectives
- **Logic**: The raw DAU data is restructured into three separate dimensional breakdowns. The project-level breakdown provides overall XOXNO platform metrics without chain or user type specificity. The chain-level breakdown segments data by the Elrond blockchain. The user type breakdown categorizes all users as traders. Each breakdown maintains the daily user count while populating only the relevant dimensional fields and setting others to null.
- **Key fields**: `dimensions` field identifying the breakdown type (`project_dbt_tag`, `chain`, `user_type`), `chain_id` for blockchain identification, `user_type` for user classification, and `user_dau` containing the daily active user count

### Component C: Data consolidation and union
- **Purpose**: Combine all dimensional breakdowns into a unified dataset
- **Logic**: The three dimensional breakdowns are combined using union operations to create a comprehensive dataset containing DAU metrics at multiple aggregation levels. This allows for flexible analysis and reporting across different dimensions while maintaining data consistency.
- **Key fields**: All dimensional fields from previous components with consistent schema structure across all breakdown types

### Final aggregation
- **Combining components**: All dimensional breakdowns are unioned together to create a single dataset with multiple perspective views of the same underlying DAU data
- **Schema standardization**: The `finalize_metric_user_dau` macro applies standard schema formatting and ensures consistent field naming and data types across the final output
- **Gap filling**: Missing days are filled with zero values using the `fill_zeros` strategy to ensure complete daily time series data without gaps
- **Data availability filtering**: Chain availability filters are applied to ensure data consistency and handle any blockchain-specific availability constraints
- **Final calculation**: The final DAU value represents the count of unique users who interacted with the XOXNO marketplace on the Elrond blockchain each day, aggregated and presented across multiple dimensional breakdowns for comprehensive analysis

*This methodology was automatically generated by Token Terminal's methodology analyzer.*

Unique revenue-generating users over a fixed 24-hour window.

XOXNOXOXNO

Active users (daily)

Active users (daily)

Competitive landscape