Creators & users sell NFTs on XOXNO. They receive royalties from secondary sales (supply-side fees).

XOXNO is a non-custodial NFT marketplace protocol built on MultiversX. XOXNO was founded by Mihai Eremia and launched in 2021.

XOXNO team owns and governs the protocol. They currently take a cut of the total transaction fees paid by buyers (revenue).

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XOXNO

# XOXNO Average revenue per user (ARPU) Methodology

## 1. Overview

ARPU (Average Revenue Per User) measures the average daily revenue generated per active user on the XOXNO NFT marketplace. This metric answers the business question: "How much revenue does each active user generate for the platform on average?" The calculation follows the standard formula: ARPU = Daily Revenue ÷ Daily Active Users. This provides insight into user monetization effectiveness and platform revenue efficiency.

## 2. Data sources

The ARPU calculation relies on two primary data sources:
- **Platform fees data**: Daily platform fees collected by XOXNO from NFT marketplace transactions, sourced from internal scraper systems that monitor Elrond blockchain activity
- **Daily active users data**: Count of unique addresses that interact with the XOXNO platform each day, also sourced from internal scraper systems
- **Elrond blockchain data**: Underlying transaction and smart contract event data from the Elrond network that feeds into the scraper systems
- **Marketplace transaction data**: NFT trading activity including sales, purchases, and fee collection events on the XOXNO platform

## 3. Step-by-step calculation

### Component A: Revenue calculation
- **Purpose**: Calculates daily platform revenue from marketplace fees
- **Logic**: Extracts daily platform fees from XOXNO scraper data, specifically from volume and fees tracking. Data includes timestamp information, total fees collected in USD, and platform metadata. The system applies business classification labels including 'NFT marketplace' as business line, 'nfts' as market sector, and 'marketplace' as business segment. All data is associated with the Elrond chain and XOXNO platform version 'v1'
- **Key fields**: `timestamp` for daily boundaries, `total_fees_usd` for revenue amounts, `chain` set to 'elrond', and business classification fields

### Component B: Daily active users calculation  
- **Purpose**: Counts unique daily users interacting with the XOXNO platform
- **Logic**: Extracts daily unique user counts from XOXNO scraper's active users tracking system. Users are classified as 'Trader' type representing addresses that engage in NFT marketplace activities. The system creates multiple dimensional breakdowns including project-level aggregation, chain-level breakdown for Elrond, and user-type-level analysis. Each breakdown maintains the same core user count but provides different analytical perspectives
- **Key fields**: `timestamp` for daily boundaries, `unique_users` for user counts, `user_type` set to 'Trader', and `chain` set to 'elrond'

### Final aggregation
- **Combining components**: The ARPU calculation uses the `calculate_arpu` macro which performs a division operation between the daily revenue and daily active users metrics. Both metrics are aligned by date and platform to ensure accurate per-user calculations
- **Currency conversion**: Revenue data is already provided in USD from the scraper system, eliminating the need for additional currency conversion
- **Time aggregation**: Both revenue and DAU metrics use daily time boundaries with 'day' as the timestamp grain. Missing days in either metric are filled with zeros to maintain data continuity
- **Final calculation**: ARPU equals daily platform fees in USD divided by daily active user count, producing the average revenue per user for each day. The result is processed through the `finalize_metric_arpu` macro which applies standardization, quality checks, and zero-filling for any remaining gaps in the time series</methodology>
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*This methodology was automatically generated by Token Terminal's methodology analyzer.*

XOXNOXOXNO

Average revenue per user (ARPU)

Average revenue per user (ARPU)

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