Players buy/sell in-game NFTs on the IlluviDEX (The Illuvium Exchange). Players were also able to buy a limited number of land plots in June 2022.

Illuvium is a collectible NFT RPG game and auto-battler rolled into one. Illuvium was founded by Kieran & Aaron Warwick and launched in 2020.

ILV tokenholders own & govern the protocol. They currently take a cut of the transaction fees paid on IlluviDEX and kept all the proceeds from the land sale (revenue). Illuvium's investors include Delphi Digital, Yield Guild Games, Bitscale, etc.