Creators & users sell NFTs on XOXNO. They receive royalties from secondary sales (supply-side fees).

XOXNO is a non-custodial NFT marketplace protocol built on MultiversX. XOXNO was founded by Mihai Eremia and launched in 2021.

XOXNO team owns and governs the protocol. They currently take a cut of the total transaction fees paid by buyers (revenue).

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XOXNO

# XOXNO Average fees per user (AFPU) Methodology

## 1. Overview

Average Fees Per User (AFPU) for XOXNO measures the average amount of fees generated per daily active user on the XOXNO NFT marketplace. This metric answers how much fee revenue is generated per user per day, providing insight into user monetization efficiency. The calculation divides total daily fees (including both platform fees and royalties) by the number of daily active users.

## 2. Data sources

The calculation relies on XOXNO's proprietary scraper system that collects comprehensive NFT marketplace activity data:

- **XOXNO marketplace activity data**: Scraper-collected volume and fee information from the Elrond blockchain, including both platform fees and royalty payments in USD
- **XOXNO user activity data**: Daily unique user counts captured by the scraper system, tracking trader activity on the platform
- **External price feeds**: End-of-day price feeds used for USD conversion of fee amounts (handled within the scraper system)
- **Platform metadata**: Business classification data including marketplace segments, product versions, and chain identification

## 3. Step-by-step calculation

### Component A: Platform fees collection
- **Purpose**: Captures platform fees earned by XOXNO from NFT marketplace transactions
- **Logic**: Extracts `total_fees_usd` from scraped marketplace data. Each record represents daily platform fee totals already converted to USD. Data is classified under NFT marketplace business line with marketplace business segment on the Elrond chain. All records use daily timestamp grain and version v1 classification.
- **Key fields**: `total_fees_usd` for fee amounts, `timestamp` for daily aggregation, platform classification metadata

### Component B: Royalty fees collection  
- **Purpose**: Captures royalty fees paid to NFT creators through the XOXNO marketplace
- **Logic**: Extracts `total_royalties_usd` from the same scraped marketplace data source. These represent creator royalties paid through marketplace transactions, also pre-converted to USD. Uses identical classification structure as platform fees with same business line and segment categorization.
- **Key fields**: `total_royalties_usd` for royalty amounts, matching timestamp and classification structure

### Component C: Total fees aggregation
- **Purpose**: Combines platform fees and royalty fees into total marketplace fees
- **Logic**: Unions platform fees from component A with royalty fees from component B, treating both as fee components. Sums the combined fee amounts by timestamp, chain, and product dimensions to create total daily fee amounts. This represents the complete fee ecosystem of the marketplace.
- **Key fields**: `fees` as the summed total of platform and royalty fees, aggregated by daily timestamp grain

### Component D: Daily active users calculation
- **Purpose**: Counts unique users who traded on the XOXNO marketplace each day
- **Logic**: Extracts `unique_users` from scraped user activity data. Creates multiple dimensional breakdowns of the same user data: project-level (overall marketplace), chain-level (Elrond-specific), and user-type-level (Trader classification). All users are classified as Trader type engaging with the NFT marketplace on Elrond chain.
- **Key fields**: `user_dau` representing daily active user counts, `user_type` classified as Trader, dimensional breakdown fields

### Final aggregation
- **Combining components**: The `calculate_arpu` macro divides total daily fees (component C) by daily active users (component D) to produce average fees per user. The calculation matches records by timestamp and applicable dimensions.
- **Currency conversion**: Fee amounts are already in USD through the scraper system's internal conversion processes using end-of-day pricing
- **Time aggregation**: All calculations operate on daily boundaries with 'day' timestamp grain. Data spans the complete operational history of the XOXNO marketplace.
- **Final calculation**: AFPU equals total daily fees divided by daily active users. Missing days are filled with zero values using the fill_zeros strategy. Chain availability filters ensure data consistency across the Elrond blockchain timeline.

*This methodology was automatically generated by Token Terminal's methodology analyzer.*

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Average fees per user (AFPU)

Average fees per user (AFPU)

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