github

twitter

website

Exchanges (CEX)

# OKX Average revenue per user (ARPU) Methodology

## 1. Overview

Average revenue per user (ARPU) is defined as the total daily revenue divided by the active users (daily) over a fixed 24-hour window. This metric is utilized to analyze the monetization capacity of X Layer on an individual user basis. Daily revenue is derived from transaction fees paid on the network, which are subsequently divided by the active users (daily). The average economic contribution of a single active user to the network on any given day is represented by the resulting value.

## 2. Data sources

- **Revenue**: Derived from the Revenue metric
- **Active users (daily)**: Derived from the Active users (daily) metric

## 3. Step-by-step calculation

### Component A: Daily active user tracking

- **Purpose**: Track the daily count of unique active users on X Layer
- **Logic**: Transaction sender addresses are extracted from transaction records on X Layer. The unique count of these sender addresses is aggregated daily to determine the active users (daily) metric.
- **Key fields**: `block_timestamp`, `from_address`

### Component B: Revenue calculation

- **Purpose**: Determine the daily revenue generated on X Layer
- **Logic**: Transaction fees are calculated by summing L2 execution fees and L1 data fees. L2 execution fees are calculated by multiplying the gas used by the gas price. L1 data fees are calculated using either the direct L1 fee or by multiplying the L1 gas used, L1 gas price, and L1 fee scalar. These fee components are normalized by decimal precision and converted to USD using end-of-day price feeds for the native gas asset (OKB). Daily revenue is set equal to these total daily transaction fees.
- **Key fields**: `gas_used`, `gas_price`, `l1_gas_used`, `l1_gas_price`, `l1_fee_scalar`, `token_address`

### Component C: Average revenue per user calculation

- **Purpose**: Calculate the final average revenue per user (ARPU) metric
- **Logic**: Daily revenue is divided by the active users (daily) metric for each corresponding day. In the event of missing data, values are filled with zeros.
- **Key fields**: `revenue`, `user_dau`

*This methodology was automatically generated by Token Terminal's methodology analyzer.*

OKXOKB

Average revenue per user (ARPU)

Average revenue per user (ARPU)

Competitive landscape