Traders buy NFTs either via the Blur aggregator or Blur's own marketplace from creators & and other users. When trading via Blur's own marketplace, traders pay royalty fees to the creators (supply-side fees).

Blur is a non-custodial NFT marketplace and a marketplace aggregator protocol built on Ethereum. Blur was founded by a pseudonymous team and launched in 2022.

BLUR tokenholders own and govern the protocol. They currently do not take a cut of the royalty fees paid by traders (revenue). Blur's investors include Paradigm, eGirl Capital, etc.

governance

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etherscan

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NFT marketplaces

Blur

# Blur Token incentives Methodology

## 1. Overview

Token incentives measures the USD value of BLUR tokens distributed to users through Blur's airdrop programs on a daily basis. This metric captures the platform's token-based user acquisition and retention strategy by tracking when users claim their allocated airdrop tokens. The calculation aggregates all daily airdrop claims and converts them to USD values to provide a standardized measure of incentive distribution.

## 2. Data sources

The calculation relies on the following data sources:
- **Blockchain events**: Parsed Ethereum `Claimed` events from two Blur airdrop smart contracts that record when users claim their allocated BLUR tokens
- **Token metadata**: BLUR token contract information including decimal precision (18 decimals) and contract address `0x5283d291dbcf85356a21ba090e6db59121208b44`
- **External data**: End-of-day price feeds providing BLUR token prices in USD for conversion calculations

## 3. Step-by-step calculation

### Component A: Airdrop claim extraction
- **Purpose**: Extract all BLUR token claims from airdrop contracts and standardize the data structure
- **Logic**: The system processes `Claimed` events from two separate Blur airdrop contracts on Ethereum. Each claim event contains the claimer's address, the amount of BLUR tokens claimed, transaction details, and timestamp. The timestamp is truncated to daily boundaries to enable daily aggregation. Business metadata is assigned including NFT marketplace as the business line, nfts as the market sector, and marketplace as the business segment.
- **Key fields**: `block_timestamp` (truncated to day), `claimer_address` (recipient), `amount` (raw token quantity), `transaction_hash` and `log_index` (for deduplication), `token_address` (BLUR token contract)

### Component B: USD conversion and decimal correction
- **Purpose**: Convert raw token amounts to properly formatted USD values
- **Logic**: Raw token amounts from blockchain events are processed through two transformations. First, decimal correction adjusts the raw integer values by dividing by 10^18 to account for BLUR token's 18 decimal places, converting from wei-equivalent units to human-readable token quantities. Second, USD conversion multiplies the corrected token amounts by the end-of-day BLUR token price to calculate the USD value of tokens claimed.
- **Key fields**: `token_incentives` (corrected token amount), `value_usd` (USD equivalent value)

### Final aggregation
- **Combining components**: The processed airdrop claim data flows through a finalization step that validates the data schema and ensures consistency with Token Terminal's standard metric format
- **Currency conversion**: USD values are calculated using end-of-day BLUR token prices applied to the decimal-corrected token amounts
- **Time aggregation**: Claims are aggregated at daily boundaries using timestamp truncation, with each day's total representing the sum of all BLUR tokens claimed that day
- **Final calculation**: The final metric value represents the total USD value of BLUR tokens claimed through airdrops on each day, with zero-filling applied for days without any claims to maintain continuous time series data

*This methodology was automatically generated by Token Terminal's methodology analyzer.*

Value of native tokens distributed as incentives.

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Token incentives

Token incentives

Competitive landscape

Chain breakdown