# Mattel Creations

> Track Mattel Creations with daily standardized on-chain data. Compare Mattel Creations with other NFT marketplaces. See charts and datasets in one place.

Source: [Mattel Creations on Token Terminal](https://tokenterminal.com/explorer/projects/mattel). This page has no metric values. For current values, use the [Token Terminal API](https://tokenterminal.com/docs/api-reference/introduction) or the [MCP server](https://tokenterminal.com/docs/mcp/introduction).

- Sectors: NFT marketplaces
- Chains: flow

## About

### What it is

Mattel Creations is Mattel's NFT marketplace on the Flow blockchain, offering officially licensed digital collectibles tied to franchises like Hot Wheels and Barbie.

### Who uses it

Mattel is a Nasdaq-listed multinational toy manufacturing company (NASDAQ: MAT) headquartered in El Segundo, California, owner of franchises including Hot Wheels, Barbie, and Fisher-Price. Mattel partners with OnChain Studios and Dapper Labs to publish digital collectibles on Flow.

### How it works

Mattel sells branded NFT collectibles (Hot Wheels Garage, Barbie BBxBarbie series) through the Mattel Creations storefront. Buyers pay with credit card; collectibles are minted on Flow Cadence and revenue is recognized as primary sale revenue, with optional secondary-market royalties.

## Metrics

Token Terminal tracks these metrics for Mattel Creations daily. Each page has a chart with the full history.

- [Active addresses (daily)](https://tokenterminal.com/explorer/projects/mattel/metrics/active-addresses-daily)
- [Active addresses (weekly)](https://tokenterminal.com/explorer/projects/mattel/metrics/active-addresses-weekly)
- [Active addresses (monthly)](https://tokenterminal.com/explorer/projects/mattel/metrics/active-addresses-monthly)
- [Transaction count (contracts)](https://tokenterminal.com/explorer/projects/mattel/metrics/transaction-count-contracts)
- [Gas used](https://tokenterminal.com/explorer/projects/mattel/metrics/gas-used)

## Links

- [website](https://creations.mattel.com/)
- [twitter](https://twitter.com/MattelCreations)